Airtel does it right
When the telecom players such as Tata Indicom and Reliance Infocom were shouting big about their pre-paid plans that are free for three years, Airtel has come out and announced "Well, people! Why have it free just for three years? I'll give it to you free for life". Now, the Sales & Marketing team at other companies should go back to their drawing room and work out their plans again. But Airtel's rivals can't do more on this front now. They could only play with some marketing gimmicks. When one provides a service that is free only for three years, why can't he provide the same free for lifetime (It's not completely free though). Not everyone who opts for this plan would stay in the same plan for his/her lifetime. Obviously, the customer would later move to a better plan with the same service provider provided the service is good. And this would benefit the service providers. So, the telecom players should infact consider these free plans as an entry point for the customer. Airtel has understood it well.
posted by Arunkumar Ayyavu @ 6:49 AM
5 comments
5 Comments:
Whatz the catch ?
now, airtel's rivals can't play more in this front. they can't go around trumpeting about their 3-year free pre-paid plan.
Can you recollect any earlier price wars and their outcome.
Where are we heading: Any call across India would be local. (the price war ends there.) I can compare the Airtel's offer with the lifetime free credit cards concept.(all credit cards now are free).
In the future, this industry will be driven by services rather than price wars, which would vanish after some time.
redi, well said. you are almost correct. but new services will be charged until they are embraced by masses.
did you notice hutch followed airtel with a similar plan? clearly, leaders make others follow them. but still, i admire the speed at which hutch reacted and introduced a similar plan.
Gawli,
Happy new year mamu!
correct me if i am wrong. Is it not Aircel? Refer hindu newspaper today...
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