Surprisingly SBI!
Recently, we are seeing ads claiming SBI has the largest ATMs in India. It's not a surprise at all for SBI the largest bank in India for many decades. It's a no-brainer. Infact, I can use my ATM in many ATMs maintained by other banks. So, why should this matter at all to SBI or the customer? I'm not sure if SBI or the ad agency think that SBI is facing identiy crisis. The ads should rather focus on the differentiating factors of SBI that can please the customer.
BTW, I think the ATM service could be taken away from the banks and maintained & expanded by different players in the service industry. But then I believe the ATMs are cost-cutting tools for banks rather than revenue generating tools. Possibly one can find a way to use the ATMs as a revenue generating tool and take it away from banks.
posted by Arunkumar Ayyavu @ 5:05 AM
4 comments
4 Comments:
Surprisingly SBI in one-sense very true. They are giants, they never even understood there power. So when Oglivy finds out and tell them "they have most number of ATMs" and "they have more customer than whole population of australia"... Its looks different....
"Surprisingly" caption, i wont even agree with it fully.... romba nalla illa....could be something differnet
Exactly. It was surprising to see some of those ads. :)
Do you think SBI and O&M bosses may have not thought abt this caption? I am sure they would've.
The point is, it has now generated a lot of curiosity among the people. This very discussion among us in itself is a campaign/brand awareness. There has been a lot of talk going on abt this caption everywhere. Whatever people argue about, there certainly is a positive effect and the way people have started to look at SBI has changed. "The Tipping Point" concept may very well apply here.
Redi,
You have a point. They might have thought about it.
>>Redi
The point is, it has now generated a lot of curiosity among the people
>>Arun
But I don't know why the guy appearing in that ad has to change his name for a no-brainer.
>>Redi
There has been a lot of talk going on abt this caption everywhere.
>>Arun
Caption is fine. I believe it's a tactic.
>>Redi
Whatever people argue about, there certainly is a positive effect and the way people have started to look at SBI has changed.
>>Arun
Bro, SBI has to change and it has to shed the so-called PSU image with it. Customers will change automatically. Only then, it can reach more customers and retain the existing customers in the long-run. BTW, other ads are fine.
>>Redi
"The Tipping Point" concept may very well apply here.
>>Arun
I don't know how this applies here. It is no different from any other ad. It has only created stir.The tipping point happens only when this message is accepted by the listener and when those listeners become message carriers.
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